01· Where work comes from
Work in the trades doesn’t come from ads. It comes from a name someone trusts — a call made because a person knows a person. That’s how it’s always worked, and nothing about it is broken.
Tatch was born inside that world, at a fast-growing restoration company where work was won the old way: show up, do the work, keep your word.
02· The gap
Trucks get insured. Tools get inventoried. Relationships get nothing — they live in one rep’s phone and one owner’s head, and the business that depends on them can’t even see them.
Software never helped. CRMs are built for salespeople chasing leads — not for the person walking into an office and earning trust face to face. So it all runs on notebooks, spreadsheets, and memory.
